We're thrilled to announce that Bloom In Soap has won a Bronze Award in the Soap Category at the twelfth annual Free From Skincare Awards! This marks our inaugural entry into the Awards and our first-ever product award win, with our Wild Herb and Oatmeal natural soap bar.

Skincare for sensitive skin

The Europe-wide Awards were launched in 2012 by Michelle Berriedale-Johnson, founder of the Free From Food Awards, and Alex Gazzola, a writer who specialises in allergies and ‘free from’, to encourage and reward manufacturers of skincare products that don’t include many of the allergens, preservatives, additives and fragrances associated with skin sensitivities, allergies, and ethical, environmental and health concerns, and which some consumers may need to or want to avoid, especially if looking for more ‘allergy friendly’ or natural cosmetics, and are struggling to find suitable products.

We carefully formulated this product with a unique blend of herbs known to help soothe irritated skin, including chickweed, horsetail herb, calendula and comfrey, along with colloidal oats, fair trade shea butter and coconut milk for their deeply moisturising properties. As this natural soap doesn't contain any essential oils, it's a breath of fresh air for anyone with an allergy to fragrances, and for expectant mothers who should avoid products containing essential oils.

Tester's feedback

The winners were announced following a lengthy judging process which included a rigorous month-long assessment by four experienced cosmetic testers, and concluded with round-table expert judging sessions. Here's some of the lovely feedback we received from the testers:

“My skin stayed hydrated, cleansed, supple, comfortable, soap felt like it was adding moisture to my skin rather than washing it away, my skin tone was brighter, healthier looking, eczema wasn’t aggravated and there was no dryness or dehydration to the skin on my body after use. After a month my skin was more healthy looking, supple, toned, brighter, comfortable, with less redness and dryness.”

"As a further test I used the soap on my face and was equally pleased with the result. My facial skin was left hydrated and moisturised with no redness or tightness experienced."

"I was excited to see how it performed on my sensitive, healthcare worker hands - I love a soap that is sensitive friendly but also feels like luxury to use, and this looks like it might tick the boxes."

"The soap is unscented which is great for extremely sensitive hands. It has a soft, gentle foam lathering easily."

"The soap left my hands feeling soft and clean after use but not irritated or dry/tight like some do. It worked well as our main bathroom soap, and my hands weren't irritated by using it multiple times daily."

"There is nothing I would change or improve about any aspect of the product."

"This product fitted well into my daily shower routine, it lathered well, spread all over the body, cleansed without stripping the skin, left my skin soft, supple, hydrated, comfortable and I loved the buttery texture."

Buy our award-winning natural soap!

If you are looking to avoid potential allergic reactions from commercial or fragranced skincare products or have sensitivities to harsh ingredients commonly found in mass produced skincare, try our award-winning Wild Herb & Oatmeal shea butter soap. Packed with glycerine, a naturally-occurring humectant that occurs as part of the soap making process, an infusion of herbs to calm and soothe the skin, oats to gently cleanse while helping the skin to retain moisture, coconut milk to hydrate, lock in moisture and smooth skin cells, and our signature fair trade creamy shea butter for its anti-inflammatory properties.